Marketing
Channel strategy, lifecycle email and SMS, content programs and retention marketing built around measurable contribution margin.
Albuquerque, New Mexico · United States
We Scale & Operate Brands Using Our Own Proprietary Blueprint.
Our marketing, advertising, strategy, and product development services are built from the experience of running our own portfolio. We do not just advise; we deploy the same systems we use to operate our brands today, every day, with our own capital on the line.
- 10+
- Years operating in e-commerce
- 15+
- Brands launched or scaled
- 40+
- Client engagements delivered
- 12
- Product categories operated
Who we are
A consultancy built on an operator's track record.
Our client work exists because of what we do on our own account. We select products, qualify suppliers, design storefronts, run fulfillment and buy media for retail brands we own, and we have been doing it for over a decade.
BIGBRO LLC is the company we formed in June 2026 to put that practice on a formal footing: one U.S. entity, one contract standard, one reporting framework. The structure is new; the operating experience behind it is not.
The company is registered and headquartered in Albuquerque, New Mexico, and works with clients across the United States, Canada and Europe.
Our track record
Ten years of trading, one company.
BIGBRO LLC was incorporated on June 25, 2026. It is the legal home of work that started long before that date. Here is how it developed.
2014 to 2016
First storefronts
Our founder began selling online, learning sourcing, listing quality and paid acquisition on his own capital. The first profitable storefront set the operating standards we still use.
2016 to 2019
Private label and sourcing
Work shifted from reselling to developing private-label ranges: supplier qualification in Asia and North America, sampling, quality control and multi-channel launches.
2019 to 2022
A portfolio of brands
Several brands were launched and two underperforming storefronts were acquired, restructured and returned to sustainable growth under a shared operating backbone.
2022 to 2025
Advising other operators
Other retailers asked for the same playbooks. Consulting work grew through referral across North America and Europe, covering acquisition, conversion and supply chain.
June 25, 2026
BIGBRO LLC established
That practice was formalized as BIGBRO LLC, a New Mexico limited liability company, one registered entity, contracts and compliance for work that had been running for years.
Portfolio
The brands we build and operate.
Operating
Under maintenanceKitchen supplies & cookware
2026
NORLUNEUnder maintenance
Outdoor & camping gear
TBD
VANTORRAUnder maintenance
Home & kitchen essentials
TBD
KESTRELBYUnder maintenance
Consumer electronics accessories
TBD
QUILVANEUnder maintenance
Pet supplies
TBD
What we do for other businesses
B2B services for online retailers.
Engagements can cover a single workstream or the full commercial function of your online business.
Advertising
Paid search, paid social, marketplace ads and retail media managed full-funnel, from prospecting through remarketing.
Strategy
Category selection, competitive analysis, pricing architecture and multi-year roadmaps for online retail operators.
Brand Development
Naming, visual identity, tone of voice, packaging direction and brand guidelines that hold up across every channel.
Product Development
Concept validation, supplier sourcing, sampling, quality control and launch planning for private-label ranges.
Positioning
Value proposition, differentiation and messaging hierarchy tested against real demand rather than assumption.
Audience Targeting
Segmentation, first-party data modelling, creative-to-audience matching and incrementality measurement.
Conversion Optimization
Store architecture, product detail pages, checkout flow and structured experimentation programs.
Supply Chain
Supplier qualification, negotiation, inventory planning, 3PL selection and delivery reliability.
Full-funnel acquisition
From first impression to repeat purchase.
We plan and run acquisition programs across the full funnel, connecting creative, audience and landing experience to a single set of commercial indicators.
- Awareness: paid social, video, creator partnerships
- Consideration: paid search, comparison content, retargeting
- Conversion: landing pages, offers, checkout experimentation
- Retention: email and SMS lifecycle, subscription, win-back
How we work
A documented, five-stage engagement.
01
Discovery
Data review, channel audit and interviews with your operating team.
02
Diagnosis
A written assessment of constraints across demand, product and fulfillment.
03
Roadmap
Prioritized initiatives with owners, timelines and expected impact ranges.
04
Execution
Hands-on delivery alongside your team, or full management of the workstream.
05
Measurement
Monthly reporting against agreed indicators, with decisions documented.
Category experience
Categories we operate in.
We have sourced, launched and scaled products across eight consumer categories. Each one carries its own margin structure, logistics profile and advertising behaviour, and we brief every engagement with that context already in hand.
Home & Kitchen
Cookware, storage and small appliances. High review sensitivity and heavy reliance on lifestyle creative.
18 SKUs launched
Outdoor & Sporting Goods
Seasonal demand curves, bulky freight and warranty handling across marketplace and direct channels.
Seasonal peak planning
Consumer Electronics
Accessory-led catalogs with certification requirements, fast product cycles and strict listing compliance.
Compliance-led sourcing
Personal Care
Subscription and replenishment models, claims-safe copy and regulated ingredient labelling.
Repeat-purchase focus
Pet Supplies
Community-driven demand, consumable reorder cycles and strong creator and affiliate performance.
Consumable reorder cycles
Apparel & Accessories
Size-curve forecasting, return-rate control and merchandising built around sell-through.
Return-rate control
Furniture & Décor
High average order value, LTL logistics and long consideration cycles requiring retargeting depth.
High AOV logistics
Food & Beverage
Shelf-life planning, cold-chain constraints and packaging compliance across state lines.
Shelf-life planningWhy choose us
Professional, compliant and accountable.
Operators, not theorists
Every recommendation we make is a process we have run ourselves on real inventory and real ad budgets.
Compliance first
A registered U.S. limited liability company meeting its legal, tax and payment-processor obligations.
Measurable reporting
Clear indicators, regular reporting and no overstated claims about outcomes.
Defined scope
Contracts with written scope, deliverables and timelines agreed before work begins.
Want to discuss your online business?
Send us a short description of your company, your channels and where you are stuck. We reply within a few business days.