OperatingCosmetics & haircare
Men's haircare and styling cosmetics, launched in 2023 and acquired in 2026. Swiss-formulated products sold across Europe and Canada.
Operating since 2023 · Acquired 2026
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The brands we build and operate.
SMOOTH LABS is live today. The others are concepts in development or under maintenance, each one built on the same operating systems we offer to clients.
Operating
Under maintenanceKitchen supplies & cookware
Kitchen supplies and cookware store launched in 2026, covering everyday cooking essentials.
2026
NORLUNEUnder maintenance
Outdoor & camping gear
A direct-to-consumer camping and hiking equipment concept. Product range and supplier qualification are in development; launch timing is tied to seasonal demand planning.
TBD
VANTORRAUnder maintenance
Home & kitchen essentials
Everyday kitchen and storage products, planned as a private-label range with long-term supplier partnerships. Packaging and catalog specs are currently being finalized.
TBD
KESTRELBYUnder maintenance
Consumer electronics accessories
Charging, audio and desk accessories. The product roadmap is being built against current search demand and review analysis ahead of a first release.
TBD
QUILVANEUnder maintenance
Pet supplies
Subscription-friendly pet consumables and accessories. A retention-first lifecycle program is being designed before launch.
TBD
How the portfolio is run
Active brands and upcoming concepts share a common operating backbone: supplier qualification, quality control, inventory planning, a single reporting framework and a shared creative studio. That shared infrastructure keeps overhead low and lets a small team run several storefronts without diluting quality.