Marketing
Channel mix, content programs, lifecycle email and SMS, retention and loyalty design.
- Channel strategy
- Lifecycle email & SMS
- Content programs
- Retention & loyalty
Services
B2B services for businesses selling online.
We work with online retailers and consumer brands on the commercial side of their business: demand, brand, product and the operations behind them.
Advertising
Paid media planning and management across search, social, marketplaces and retail media.
- Paid search
- Paid social
- Marketplace ads
- Creative testing
Strategy
Commercial strategy for online retailers, from category selection to multi-year roadmaps.
- Category selection
- Competitive analysis
- Pricing architecture
- Growth roadmap
Brand Development
Building brands that hold together across storefront, packaging and advertising.
- Naming
- Visual identity
- Tone of voice
- Brand guidelines
Product Development
From concept to launch-ready range, including supplier sourcing and quality control.
- Concept validation
- Sourcing & sampling
- Quality control
- Launch planning
Positioning
Sharpening what you sell, to whom, and why it should be chosen over the alternative.
- Value proposition
- Differentiation
- Messaging hierarchy
- Proof points
Audience Targeting
Segmentation and measurement so budget reaches the audiences that actually convert.
- Segmentation
- First-party data
- Lookalike modelling
- Incrementality testing
Conversion Optimization
Storefront and checkout improvements driven by structured experimentation.
- Store architecture
- Product pages
- Checkout flow
- A/B testing
Supply Chain
Reliable sourcing and fulfillment, with inventory planning that protects margin.
- Supplier qualification
- Negotiation
- Inventory planning
- 3PL selection
Operations & Reporting
Operating cadence, dashboards and documentation your team can run without us.
- KPI framework
- Dashboards
- SOP documentation
- Team enablement
Engagement formats
Advisory retainer. Recurring strategic support with a defined monthly scope and reporting cadence.
Project engagement. A fixed scope with agreed deliverables: a brand build, a supply chain review, a store rebuild.
Managed execution. We run the workstream end to end, most often paid media or product development.
